Holly Turner Media

Budget - The first season of Stranger Things had a budget of $6 million to $8 million per episode. Marketing - Shortly after the release of the show's first series, Netflix posted a 360° virtual reality video on YouTube which allowed fans to move around the first floor of the Byers home. - The show utilises 80s retro aesthetics and nostalgia as part of its marketing, especially in posters which reference sci-fi and horror films of the period. It shows obvious similarities to films like The Goonies and E.T., while also referencing things like Stand By Me and Poltergeist.  - Netflix also created posters for a company which is central to the plot of the show (Hawkins Power and Light) with the tagline "Flipping the switch for a better tomorrow", as well as featuring a number which fans could call to hear static similar to the messages Joyce is sent by Will in the first series. - Stranger Things also partnered with Spotify, creating individual music tastes for each of the show...

Write for 20 minutes analysing how media language is used to build representations of gender in this still image. This image encodes stereotypical messages about gender, with the male character being shown as dominant and the female character's face being hidden in order to make her appear more submissive. The body language between them also reinforces this, as well as the fact that her eyes are closed and she is turning away from the camera while he faces it and stares straight into the lens. In the advertisement, the man's gaze into the camera links him to the audience and asserts his dominance as it suggests that he is inviting the consumer to buy the product, like if they do then they could have the same wealthy, successful lifestyle as he clearly does. All of this paired with the fact that, arguably, the only real prop in the advert is the woman, supports Van Zoonen's theory that the female body is only seen as an object while the male body is seen more as a spectacle....

   Media Language: How the media communicate meanings through their forms, codes, conventions and techniques Three questions to consider: Which modes are used?  - i.e. still image, moving image, spoken words, printed words Which tools are used within each mode?  - i.e. camera angles, fonts, colour What meanings and effects do they convey?  - i.e. the connotations of the media language Terminology Semiotics  - the study of signs, made famous by Roland Barthes Denotation  - what is actually there Connotation  - the association of the denotation Mise-en-Scene  - what's in the frame Camera Shot Types The way shots are  framed  (in still and moving images) is an important way of conveying information and ideas about  characters ,  relationships  and  what is and isn't important Establishing Shot Aerial Shot Close-Up Two-Shot Extreme Close-Up Over-the-Shoulder Shot POV Shot Long Shot Wide Shot Master Shot Mid Shot...

Industry: How the media industry's processes of production, distribution and circulation affect its products David Hesmondhalgh and Cultural Industries: He suggests that it is difficult for companies to predict profitability, so they rely on repetition to generate profit. This can be in the form of using well-known stars or simply rebooting old, successful films. This is often seen as uncreative and profit driven. It also tends to dumb down narratives in order to appeal to mass audiences. Disney Who are Disney? Disney is a mass media and entertainment conglomerate, originally founded by brothers Walt and Roy O. Disney as the Disney Brothers Cartoon Studio. It first established itself as a leader in the American animation industry before branching out into live-action film production, TV and theme parks. They are one of the big five film studios (the others are Universal, owned by Comcast who also own NBC and Sky; Paramount, owned by Viacom who also own MTV; Warner Bros., who also o...

  Audience: How media forms target, reach and address audiences How audiences interpret and respond to them How members of audiences become producers themselves Target Audience: A target audience is the intended audience or readership of a publication, advertisement or other message. In marketing and advertising, it is a particular group of consumers within the predetermined target market who are identified as the recipients or targets for a particular advertisement or message. Factors to consider when thinking about audience groups: Age Gender Education Occupation Within occupation, there are further groups used to categorise consumers: Group A - lawyers, doctors, scientists, well-paid professionals Group B - teachers, middle management, fairly well-paid professionals Group C1 - junior management, bank clerks, nurses, "white-collar professions" Group C2 - electricians, plumbers, carpenters, "blue-collar professions" Group D - manual workers (e.g. drivers and ...

Representation Representation is how the media portray events, issues, individuals and social groups.  Representations can be made through: C lass A ge G ender E thnicity D isability Stereotypes A stereotype is a characterisation of an individual or group that has certain features. Stereotypes can be positive or negative, but they are often generalised and inaccurate. They become more accepted in society due to the frequency with which they are used. Barthes - the creator of semiotics, the study of signs - suggests that the values attributed to these stereotypes are not real, but myths, and are used to reinforce the dominant groups in society. Middle-class, educated, white men will always be seen in a more positive light than teenage boys, blonde women, housewives or Muslim asylum seekers - regardless of the truth. Stuart Hall Hall looked at the power of mainstream media in representing race, gender, class, ethnicity and religion. He said that there is ideology hidden in mass ...