Holly Turner Media

Explain how changes in marketing and distribution have affected the film industry. Refer to Disney's 1967 and 2016 versions of The Jungle Book to support your answer. Marketing and distribution in the film industry have developed alongside technology, gradually becoming increasingly targeted to specific audiences as more opportunities for promotion have been made available and information about audience's viewing habits and interests have become more readily accessible. The rise of streaming services in recent years is one major development in film distribution, as it has changed the way audiences view theatrical releases altogether and distribution companies have had to adjust their operations to accommodate this changing attitude. Disney has always been quick to use cutting-edge technology in the production of its films, and this extends to their distribution and marketing processes, as both versions of The Jungle Book were promoted using a variety of methods which were avail...

Explain how changes in marketing and distribution have affected the film industry. Refer to Disney's 1967 and 2016 versions of The Jungle Book to support your answer. Intro Context surrounding the making and marketing of The Jungle Book - who is Disney? Distribution Macro Micro - 1967 and 2016 versions What this tells us about the film industry - how does it expand the audience? Marketing Macro Micro - 1967 and 2016 versions What this tells us about the film industry - how does it expand the audience? Plan          Intro Marketing and distribution in the film industry as a whole has developed alongside technology Disney has always been quick to use cutting-edge technology for the time The Jungle Book (1967) made at the end of a turbulent era for Disney Lots of low-quality films released prior Beginning of an era where very few films were released for many years The Jungle Book (2016) is an example of the live-action remakes which make up most of the company's ...

Three types of media ownership in the UK: Media barons Wealthy individuals who own a paper or a group of papers Trusts A legal arrangement where finances from the owner are transferred to trustees to manage the control and running of the newspaper, usually without editorial input Cross-media conglomerates Huge global institutions who own numerous media outlets May be owned by individuals or groups UK print news industry is run by just 7 companies Nearly 60% of the market share is owned by two of these (News UK and DMG Media) These companies are owned by individuals - Rupert Murdoch and the Viscount Rothermere

1967 Synergy Disney theme parks Cross media convergence Trailer and posters Designed specifically for a family audience Some merchandise Toys, video games etc. Jungle Book 2 Happy Meal toys in 1990s In turn promoted original film 2016 Promoted by Jon Favreau and three stars of the film at the D23 Expo , where sneak-peek footage was shown and thousands of posters were handed out Going to Disney fans with the first look at the film ensured that its first mentions on social media were largely positive The first trailer for the film was packed with scarier moments and kept the musical numbers to a minimum to appeal to older siblings Technological convergence Can be promoted and made available on multiple platforms which weren't available when advertising the 1967 version Cinema, streaming, physical media Cross media convergence Merchandise, theme park attractions Pull marketing Big-name stars are another way to make adult audiences pay attention to the film Dramatic photographs of voi...

Explain how viewpoints and ideologies are communicated by the media language used in adverts. Refer to Source C to support your answer. ( 10  marks )               Advertising in the UK , especially digital,  is a growing industry ; in 2019, the GVA generated by the UK advertising industry was £17.9bn and in 2020 this increased to £24.2bn. Year-on-year, the digital ad spend in the UK increases by 5 %, reaching a total of £16.5bn in 2020. This continuous growth is due to frequent rebrands and new  advertising tactics which will appeal to changing demographics while continuing to lean into established codes and conventions which are familiar to audiences and will have mass appeal.             In 2010,  Old Spice rebranded entirely ,  changing its target demographic from men aged 40-60 to a younger,  18-34 target audience of  both  male and female consumers. To accompany ...

Things to consider when analysing an unseen product Logo/typeface/font What does it look like? What do the fonts suggest? Product/composition/rule of thirds Where is it? How big is it? Conventionally it will be in the bottom right, and your eye should be drawn there by the image Colour palette Which colours are used? Which colours stand out? Photo manipulation Does it look real? If not, why not? Props What are they? What is the suggestion here? Costume/makeup/body language Sexualised? Challenging? Alluring? All three? Mode of address Formal/informal? Does this reflect the brand? Intertextuality Are there references to other media products within the image? Analysing an Unseen Advert Mostly blue colour palette Youthful Typically male Fresh Clothing matches colour of product Product in bottom right corner Large, prominent Foreground, in front of celebrity Seen as more important than him Same size as celebrity, suggesting that if he isn't less important than the product then he's ...