Music Video Conventions & Context
Music videos provide a visual stimulant to go along with a song, advertising and promotion for the artist and more context for the song's lyrics while also making the song more memorable. They are targeted at a specific audience. Richard Dyer's star theory states that celebrities are mere commodities created by larger corporations to target a specific group of people to make money. The brand and representation of an individual constructed by media language is the artist's star image . Technological convergence (Henry Jenkins) - lots of media platforms are condensing into one, making information easily spreadable. Todorov's theory of narratology Says that stories have a certain structure 1. They start with a status quo (what is normal/usual) 2. Something happens to disrupt this (inciting incident) 3. One thing leads to another (chain of cause and effect) and at the end a new status quo emerges If this structure isn't there, it doesn't feel like a story - it...