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Showing posts from March, 2022

Music Video Conventions & Context

Music videos provide a visual stimulant to go along with a song, advertising and promotion for the artist and more context for the song's lyrics while also making the song more memorable. They are targeted at a specific audience. Richard Dyer's star theory states that celebrities are mere commodities created by larger corporations to target a specific group of people to make money. The brand and representation of an individual constructed by media language is the artist's star image . Technological convergence (Henry Jenkins) - lots of media platforms are condensing into one, making information easily spreadable. Todorov's theory of narratology Says that stories have a certain structure 1. They start with a status quo (what is normal/usual) 2. Something happens to disrupt this (inciting incident) 3. One thing leads to another (chain of cause and effect) and at the end a new status quo emerges If this structure isn't there, it doesn't feel like a story - it...

The Big Issue & Media Language

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1. Does this cover follow the typical house style of The Big Issue? If so, how? Yes and no - the cover focuses on social change in keeping with The Big Issue's usual message, but the cover subverts some conventions by making the anchorage text slightly cover the masthead, suggesting that the story itself is more important than the magazine's branding. 2. What can you say about the central image and why is the choice of image so important? What does it represent? The use of Big Ben as a representation of the idea of democracy is important as it is a stereotypically British symbol, and it being broken represents The Big Issue's viewpoint of the state of the country. 3. What can you say about the phrase Rebuild Democracy? What is The Big Issue implying and how does it link to their ethos and ideology? "Rebuild" implies that the UK is corrupt and broken, but that democracy is important enough that it can't just be abandoned - it has to be rebuilt. 4. Why would the...

Long Form TV Drama & Regulation

1) The regulation of global practices of production, distribution and circulation 1. What Netflix, Comcast and others are saying about the FCC's plan to end net neutrality FCC chairman Ajit Pai proposed an end to Obama-era internet regulations, saying that internet service providers would be required to be transparent so consumers could buy the best plan for them Netflix opposed the reversal of net neutrality protections, saying it would allow providers to give preferential treatment to some sites while throttling the connection of others 2. Only Top Video Streaming Services Are Likely To Survive In The Trump Era The viability of a streaming platform is based on the size of its consumer base - a large selection of content means more subscribers for the platform, and more viewers mean longer-lasting success for content providers New and smaller services are less likely to survive in such a densely populated market, as it is harder and harder to compete with the established frontrunn...

The Big Issue & Representation

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Messages and values of The Big Issue Editorial content is often critical of big business and banking Champions the political cause and role of the individual within society Often focuses on personal and social issues in their representations of celebrities Front covers tend to convey more left-wing political beliefs in their representations It could be argued that The Big Issue privileges a white male perspective, owing to an under-representation of people of colour and women on covers where an individual is the focus However, ethnic minorities and women are represented positively when they are featured - countertypes often used The Big Issue challenges stereotypes in its representation of excluded groups in society (e.g. featuring homeless people and The Big Issue vendors in a positive and often celebratory way) Social and cultural contexts The Big Issue reflects celebrity culture by often featuring a celebrity positively as the main focus of the cover or in their coverlines as someth...

The Killing Industry Summary

Comparison of companies Private media companies (Netflix) Creative freedom Big budget Vertically integrated Flexible Subscriber-based Famous casts Public media companies (DR) Regulated Government-controlled Limited Quality over profit Responsibility Viewing figures important Industry and production There is a huge difference in the money available for TV shows produced in Denmark by DR and the money available to Netflix The first episode of The Killing reflects the context of a small publicly-owned national broadcaster which can only finance one long-form drama every season (in cooperation with other European TV producers) and so requires the drama to both be popular and reflect the nation back to itself DR may face more restrictions in terms of representation in comparison to Netflix as it is a PSB Production of The Killing Created by Soren Sveistruep - well-known writer, screenwriter and producer in Denmark Produced by DR (Danish Broadcasting Corporation) - government-owned televisio...

Stranger Things Industry Summary

Variety article - "Netflix Projected to Spend More Than $17 Billion on Content in 2020" Content investment in 2020 = $17.3 billion, up from $15.3 billion in 2019 Content spending expected to top $26 billion by 2028 Introduction of alternatives like Disney+ and Apple TV+ wasn't expected to diminish Netflix's subscriber growth Most of Netflix's content budget will be spent on original productions rather than acquiring other IP Why was Netflix the best fit for producing Stranger Things? Netflix is known for its bingeable series Stranger Things was successful due to its pace and bingeability The series was originally planned as a film - Netflix allowed the Duffer Brothers to expand this idea to a series without being forced into the typical 13- or 22-episode format, which they felt would take away from the cinematic quality they wanted to achieve How Netflix changed TV The film rental industry was almost entirely killed by the launch of Netflix's streaming service...

The Big Issue Rebrand, Magazine Conventions & Intertextuality

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  First issue of the new look features a vendor, showing The Big Issue's primary focus on their charity work The Big Issue on their rebrand: Celebrating the 30th anniversary of the magazine is the perfect time to redesign it to reflect the changing situation of the country. The new look is impactful, easy to read, more active and campaigning. We will be a place to agitate for those at risk - calling on governments to act, and third sectors to unify and mobilise. And we want to galvanise readers to become change makers. Inside every week we have The Dispatch, a concise summation of the news you need to know about. Opinions on the week's big issues. And all the important cultural coverage you've come to love and expect. Magazine Conventions The  typography  refers to the different types of font used which will evoke certain feelings (e.g. serif fonts more traditional, sans serif more modern) as well as the positioning of those fonts. The way all these aspects come together ...

The Big Issue Intro

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Questions will focus on media language and representation Must study two front covers of The Big Issue from September 2021 onwards (can be unseen) For adverts, magazines and music videos one question will be a 10-mark question which will ask you to explain the impact of an element of the media frameworks on the selected text, and the other will be a 15-mark question which will ask you to do similar for either of the other two products, but will ask you to come to a conclusion at the end The magazine industry Total market reach of magazines = 38.7m people (72% of Great Britain's 15+ population) Reach by platform: Print = 37% Total digital = 58% Computer = 13% Smartphone = 48% Tablet = 8% Magazine subscriptions create a sense of loyalty in consumers as subscriptions are rarely cancelled and people prefer to stick to the same titles The Big Issue The Big Issue is a street newspaper and one of the UK's leading social businesses It was founded in 1991 by John Bird and Gordon Roddick...

The Killing Summary and Context

Major plot points Nanna runs away from a pursuer in the woods at night Sarah Lund moves out of her office in preparation for her move to Sweden with her boyfriend and son Pernille calls her husband Theis to fix the dishwasher and we see their close, loving dynamic Politician Troels Hartmann visits the grave of his dead wife before we are introduced to the new girlfriend he is keeping secret Nanna's best friend Lisa texts her when she doesn't see her at school Theis shows Vagn the new house he is buying where Nanna will have a whole floor to herself The body of Nanna is discovered in the boot of a car, which is revealed to belong to Troels Hartmann's campaign, at the bottom of a river Characters Sarah Lund - detective at the Copenhagen Police Department, preparing to move to Sweden Jan Meyer - supposed to be Sarah's replacement when she leaves, ends up working on the case with her Nanna Birk-Larsen - victim killed at the beginning of the first episode, whole series centr...