Holly Turner Media

How Danish and American audiences differ Cultural American audiences are patriotic and have little to no interest in any non-English speaking European countries - relates to a fear/dislike of the "other" (mainly Russia) Danish TV dramas traditionally create open-ended situations so audiences can interpret, read and discuss the storylines together Media US culture revolves around a rich cinematic history (e.g. Spielberg) and many references, influences and allusions are common - US media permits far-fetched narratives but always favours successful conclusions Political and social elements are expected from a public service broadcaster - hence the mayoral plot running alongside Political USA is split into Republicans and Democrats - people generally have shallow political knowledge beyond soundbites Rivalry in Denmark with neighbouring states like Sweden is seen as quite normal, as is an interest in local politics How casting targets, reaches and addresses audiences: Danish ad...

How casting targets, reaches and addresses audiences: Older teenagers/early 20s Diverse young actors who were mostly unknown previously More relatable than established older actors Nostalgic over 25s Well-known actors like Winona Ryder and Matthew Modine Reputations will attract people familiar with their other work Sci-fi fans Actors who have been in other sci-fi films/series previously will appeal e.g. Winona Ryder in Alien Resurrection and Star Trek How script and plot target, reach and address audiences: Older teenagers/early 20s Bingeable storyline with plot twists and cliffhangers Story centring around a young, close knit group of friends appeals Nostalgic over 25s Plot is reminiscent of retro sci-fi films Links to 80s buddy films and horror/thrillers will appeal to older audiences Influenced by Cold War, Russia threat Sci-fi fans Focus on supernatural rather than spiritual/religious Plot revolves around an alternate dimension Elements like the Demogorgon and the Upside Down wi...

Explain how media language in music videos incorporates viewpoints and ideologies . Refer to one of the music videos you have studied to support your answer. Ideologies/viewpoints in Heaven Poverty Capitalism Hedonism Individualism Consumerism Ideologies/viewpoints in Burn the Witch Xenophobia Nationalism Individualism Globalisation Populism Authoritarianism Consumerism Macro Music videos are used primarily as marketing devices for artists Depending on the status of the artist, they can either be used to build the artist's star image or to promote ideologies and concepts the artists themselves believe in Relates to Radiohead as they are an established act who can subvert conventions in order to promote a message over promoting themselves Radiohead and Burn the Witch Alternative rock band intentionally going against the cultural mainstream Already had an established and dedicated following when the video was released Video doesn't feature the band, focusing on narrative and c...