Holly Turner Media

Albert Bandura - Media Effects Monkey see monkey do People are more likely to replicate actions they've seen in the media Theory was developed in relation to TV - limits applicability to news George Gerbner - Cultivation Theory Negative bias Cultivating the idea that the world is more dangerous than it is - more shocking stories are far more likely to sell Originally related to TV specifically - limits applicability to news Stuart Hall - Reception Theory Consumer's point of view Dominant/negotiated/oppositional view Dominant = what producer wants audience to think Oppositional = going against what producer wants audience to think Henry Jenkins - Fandom Applies to online news but not print News has to be spreadable or it dies Social media links on news websites make it easier for people to spread stories Daily Mail's news is softer and so easier to spread Clay Shirkey - End of Audience Theory Applies to online news but not print There is no such thing as a passive audience a...

Influence of the social identities and values of target readers on the content of newspapers to maintain readership and sales (includes demographic and psychographic audience profiles) How news reflects the society at the time it is produced - what is happening in our country and around the world, reflecting social concerns and anxieties How news socialises us into believing what is important, and what to think about different events, issues, social groups and people Newspapers as socially constructed products - editors and journalists gatekeep content Consumerism - using media language and representations to create front covers, websites and social media feeds that will attract consumers; rising audience expectations of choice, control and participation; audiences expecting more entertainment/lifestyle content from newspapers Consumerism - retail politics: politicians using newspapers as a platform to sell policies to voters Multiculturalism - the drive in some newspapers to ensure a ...

Context grid: "The episode reflects a cynical view of spin-driven politics; the episode represents two separate worlds within the same society - that of family life and that of politics , the former with values of caring, solidarity and authenticity, the latter with values of competition, underhand point scoring and conspiracy; the series requires some understanding of Danish local politics ." The line "Rubbish collection in Orestad" reinforces the fact that The Killing was made by a Danish public service broadcaster for a specifically Danish national audience by including references to places which wouldn't be widely known by an international audience. This directly contrasts with Stranger Things' use of a fictional suburban American town, a symbol which has almost universal recognisability with international audiences. The divide between family life and politics is shown in the final ten minutes of the first episode, where the grief of Theis and Pernille i...

Newspaper contexts Economic Differences in how papers are funded Guardian is funded by donations/subscriptions, not advertising - means editors have more control over what they publish Daily Mail is funded by advertisers - content reflects what right-wing public are more interested in Regulation Leveson enquiry launched to investigate the culture, practices and ethics of the British press following the phone hacking scandal Social/cultural The ways audiences consume, interact with and pay for news have changed Guardian and Daily Mail have different views of British culture Guardian sees Britain as left-leaning and liberal - reflects readership Daily Mail sees Britain as 65+, white, middle class, middle England News reflects what is happening in society and reflects current social concerns Levels of trust in news brands are rising in the era of fake news - they are seen as reliable sources of information and informed opinion News comments on social institutions - law, government, family...

High image-to-text ratio, few short columns of copy - conventional of midmarket Presents binary opposition - young and black vs old and white Frames story using more well-known royals rather than mentioning actual subject by name Features picture of her and the queen to make her more sympathetic Mentioning "60 years of loyal service" that were "ended in 5 hours" frames her as a victim 3 companies own 80% of UK national newspaper market - oligopoly Case study 2022